Fitness should not be limited by time, location, or access. It should be simple, flexible, and within everyone’s reach.
That is the belief driving Slovic’s new campaign, ‘Gym Ghar Lao’ —and it is a belief shared by none other than Bollywood’s fittest action star, Tiger Shroff.
Recently appointed as Slovic’s brand ambassador, Tiger Shroff is now the face of a movement that aims to transform how India thinks about fitness. The message is simple: if life makes it hard to go to the gym, bring the gym home.
Here is why Tiger Shroff believes fitness should start at home—and how you can make it happen with Slovic.
The Reality: Why Most Indians Don’t Go to the Gym
Let’s look at the numbers.
According to the World Health Organization, 49.4% of adults in India were insufficiently physically active in 2022. That is nearly half the adult population not getting enough movement.
Meanwhile, gym membership penetration in India stands at just 0.8%. The top 10 cities account for 56% of fitness industry revenue, leaving the rest of the country underserved.
Why?
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Cost: Gym memberships are expensive, often running into thousands of rupees per month
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Time: Commuting to and from the gym eats into already busy schedules
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Access: Quality gyms are concentrated in metro cities
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Space: Traditional gym equipment is bulky and not designed for Indian homes
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Intimidation: Many people, especially women and older adults, feel disconnected from traditional fitness environments
Tiger Shroff understands these barriers better than most. Despite his superhuman fitness levels, he has always emphasised that fitness is for everyone—not just for those who can afford expensive gyms or have hours to spare.
“Fitness has always been a way of life for me, which is why joining Slovic as brand ambassador felt like a natural fit. I connect with the brand’s vision of making fitness simpler, more accessible and part of everyday life.”
The Solution: Gym Ghar Lao
Slovic’s ‘Gym Ghar Lao’ campaign is built around a powerful idea: fitness shouldn’t be complicated.
Instead of expensive gym memberships and elaborate setups, Slovic offers affordable, high-quality fitness equipment starting at just ₹500. From dumbbells and pull-up bars to resistance bands and yoga mats, the brand provides everything you need to start your fitness journey at home.
“For us, the larger opportunity is not just selling equipment, but rethinking how fitness fits into Indian lives,” says Aqib Mohammed, Co-Founder of Slovic. “If someone can start their journey at home with something as basic as dumbbells, resistance bands or a skipping rope, at an entry point of around Rs 500, then fitness becomes far more democratic, practical and consistent. That is the thinking behind ‘Gym Ghar Lao’.”
Shashwat Diesh, Co-Founder, adds: “The idea behind Slovic has always been to remove friction from fitness. Whether that friction is cost, convenience or access, we want to solve it through products that are practical, high-quality and built for everyday use.”
The brand designs equipment specifically for Indian homes (100-300 sq ft)—compact, foldable, and easy to store. No bulky machines. No permanent installations (unless you want them). Just practical tools that fit your space and your life.
Why Tiger Shroff?
Tiger Shroff is not just a celebrity endorser—he is a genuine fitness icon. His physique, agility, and dedication to training are legendary.
Here is what his daily routine looks like:
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45 minutes of cardio on the treadmill every morning
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Martial arts or gymnastics training
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Weight training targeting different muscle groups each day
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No days off—he works out seven days a week
He can lift three times his body weight and has been spotted pulling off a 180 kg dumbbell lift even after a 10-hour shoot.
But here is what makes him the perfect ambassador for ‘Gym Ghar Lao’ : Tiger Shroff has always trained at home. He has a treadmill and a monkey bar in his room. He does pull-ups, push-ups, crunches, and free-weight exercises at home.
For him, fitness is not about having the fanciest gym—it is about consistency, discipline, and making movement a part of daily life.
“It's my meditation, the way I channel myself,” he says about physical movement. “You should take out at least half an hour for your body, for your mind and do some sort of exercise.”
The Equipment You Need to Start
You do not need a room full of machines to get fit. Here is what Tiger Shroff and Slovic recommend:
1. Dumbbells: The Most Versatile Fitness Tool
Dumbbells are extremely versatile for strength training—from muscle gain and conditioning to building power and overall toning. They are the foundation of any home gym.
Why dumbbells?
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Each arm lifts independently, maintaining balance and building equal strength
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They follow the body’s natural motion, reducing stress on joints and tendons
Slovic offers several types:
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Hexa Dumbbells : The six-sided design prevents rolling, making floor exercises safer. Built with premium rubber-coated heads and ergonomic knurled handles.
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Adjustable Dumbbells : One handle replaces many weights—perfect for saving space in small homes.
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Neoprene Dumbbells : Soft, comfortable, and beginner-friendly with a non-slip coating. Ideal for toning, high-rep workouts, and rehabilitation.
Which weight should you choose?
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2.5 kg dumbbells : For beginners and high-rep toning
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5 kg dumbbells : For intermediate users building strength
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7.5 kg dumbbells : For advanced training
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10 kg dumbbells : For serious strength building
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12.5 kg dumbbells : For professional-level lifting
Budget-friendly options:
2. Pull-Up Bars: Build Upper-Body Strength Without a Gym
Tiger Shroff is known for his incredible back and upper-body strength. Pull-ups are a staple of his routine.
Slovic offers multiple pull-up bar options:
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Doorway Pull-Up Bar : No-drill installation—perfect for apartments and rented homes. Transforms any doorway into a personal gym. Supports pull-ups, chin-ups, dead hangs, hanging knee raises, and more.
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Wall-Mounted Pull-Up Bar : Maximum stability for high-intensity training. Offers multiple grip positions to target different muscle groups. Ideal for calisthenics, CrossFit, and advanced bodyweight exercises.
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Multiple Grip Pull-Up Bar : More exercise variations with wide, narrow, neutral, and hammer grips.
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Kids Pull-Up Bar : For younger fitness enthusiasts starting early.
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Portable Foldable Pull-Up Bar : Easy to store and carry.
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Adjustable Pull-Up Bar : Height-extensible for different users.
Budget-friendly options:
3. Resistance Bands: The Ultimate Accessory
Resistance bands are the perfect complement to dumbbells and pull-up bars. They are lightweight, portable, and incredibly versatile.
Slovic offers:
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Resistance Bands : Heavy-duty natural latex bands for full-body exercises
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Resistance Tubes : With anti-slip foam handles for strength training and stretching
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Thera Bands : For rehabilitation and mobility work
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Mini Loop Bands : Perfect for glute activation and warm-ups
Budget-friendly options:
How to Build Your Home Gym (Step by Step)
Step 1: Start Small
You do not need everything at once. Begin with one piece of equipment—dumbbells or a pull-up bar—and build from there.
Step 2: Add Gradually
Once you are consistent, add resistance bands for variety. Then consider a yoga mat for floor exercises.
Step 3: Scale Up
As your strength improves, upgrade to heavier dumbbells or adjustable dumbbells. Add a wall-mounted pull-up bar for more stability.
Step 4: Stay Consistent
This is the most important step. As Tiger Shroff says, fitness is a lifelong project. Consistency matters more than intensity.
Where to Buy Slovic Products
Slovic products are available across major e-commerce and quick-commerce platforms:
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Amazon
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Flipkart
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Blinkit
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Zepto
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Instamart
You can also shop directly on the Slovic website .
The Bottom Line
Tiger Shroff believes fitness should start at home because fitness is for everyone—not just for those who can afford expensive gyms or live near one.
Slovic’s ‘Gym Ghar Lao’ campaign makes this belief a reality. With affordable equipment starting at ₹500, compact designs for small homes, and the endorsement of India’s fittest actor, there has never been a better time to start your fitness journey.
As Tiger Shroff puts it:
“Fitness has always been a way of life for me... I connect with the brand’s vision of making fitness simpler, more accessible and part of everyday life.”
So why wait? Bring the gym home today.
This blog is part of Slovic’s ‘Gym Ghar Lao’ campaign. All products mentioned are available on the Slovic website and across major e-commerce platforms.
